For years, Bedford Avenue had plenty of unlicensed smoke shops but no legal dispensary. That changed on April 19, 2024, when Hii NYC opened at 152 Bedford Avenue as Williamsburg's first licensed adult-use dispensary. Brooklyn Paper reported that it was the eighth licensed store in Kings County at the time, and it opened just in time for 4/20. Two and a half years later, Hii has a second store in Bay Ridge and a clear identity: late hours, New York craft brands, and an emphasis on traceability.
A contractor turned licensee
Owner Peter Beznos is a lifelong Brooklynite. He sold his contracting company to enter cannabis after New York legalized adult-use sales in 2021, and Hii's site credits him with more than 20 years of cannabis advocacy. He holds a Conditional Adult-Use Retail Dispensary (CAURD) license, OCM-CAURD-24-000102, under the entity Canna Life NY Inc. Brooklyn Paper reported that he won state approval in 2023 and signed the Bedford lease that July, but had to wait out the court fight that froze Brooklyn CAURD openings before he could open.
At the opening, with Assemblymember Emily Gallagher present, Beznos described the store as a "safe haven" from the many illegal vendors around the neighborhood and stressed that everything on the shelves was grown and processed in New York. Vendors from New York cannabis companies helped train the opening staff.
Built around microbusinesses
Many Brooklyn dispensaries carry mostly large brands. Hii's site says it focuses on New York craft cannabis, highlighting products from a dozen licensed microbusinesses, small companies that grow, process, and sell their own products. It prints each producer's license number on its product cards, so shoppers can see exactly who made what they are buying. Brands named on the site include Back Home Farm, Leadfarmer, 6 Point Cannabis, Eaton Botanicals, Bodega Boys, MFNY, Fela's, Camino, Kiva, Wyld, Left Coast, and PAX Era hardware. The tagline sums up the approach: "one small-batch grower, one trained budtender, one neighborhood at a time." For background on small producers, see our feature on craft cannabis in New York.
Two stores, two very different neighborhoods
Williamsburg, 152 Bedford Ave. A short walk from the Bedford Avenue stop on the L train, the store is in the middle of one of Brooklyn's busiest nightlife and shopping streets. Its hours suit that setting: 9 a.m. to midnight Sunday through Wednesday and 9 a.m. to 2 a.m. Thursday through Saturday, which makes it one of the latest-open legal shops in the borough. Phone: (718) 576-3888.
Bay Ridge, 9206 Third Ave. Hii's second store opened on April 2, 2026, under its own CAURD license (OCM-CAURD-26-000330), near the R train's 95th Street terminal. It is open 9 a.m. to 11 p.m. Sunday through Wednesday and until midnight Thursday through Saturday, according to the site. Phone: (718) 333-5105.
The two neighborhoods suit different trips. Bedford Avenue is a walk-in, nightlife-oriented location where many customers stop by on foot after dinner or on the way home from the L. Third Avenue in Bay Ridge is a long-established neighborhood shopping strip near Fort Hamilton and the Verrazzano-Narrows Bridge, with a more residential, family-oriented customer base. Hii keeps the same loyalty program and craft-focused approach at both, but Bay Ridge's hours end earlier.
OCM records also show a pending application under the Hii NYC name at 89 Seventh Avenue in Park Slope. Nothing is open there as of October 2026.
How to read a Hii product card
Hii's habit of printing each producer's license number on its shelf cards is more useful than it sounds. In New York, a microbusiness license lets a small company grow, process, and sell its own cannabis, so a microbusiness product can usually be traced back to a single farm and team. With the license number, a shopper can look up the producer in the state's public license dataset and see where it operates and what type of license it holds. That is reassuring in a city still crowded with unlicensed shops selling untested products.
Three habits help when shopping a craft-focused menu:
- Check the harvest or packaging date. Small-batch flower moves in drops, so freshness varies more than with high-volume brands.
- Expect some items to sell out. Microbusiness supply is limited, and a favorite strain may not return for weeks.
- Ask about solventless options. Several New York microbusinesses make hash and rosin, and our explainer on what live rosin is covers what you are paying for.
Late-night shoppers should note one detail: Williamsburg's delivery window ends at 10 p.m. even though the store stays open until 2 a.m. on weekends, so after 10 p.m. you need to go in person.
Delivery and Hii Society
Hii delivers the same day to eight Brooklyn ZIP codes: 11211, 11249, 11222, and 11206 from Williamsburg (covering Williamsburg, Greenpoint, and parts of East Williamsburg and Bushwick), and 11209, 11220, 11219, and 11228 from Bay Ridge (Bay Ridge, Sunset Park, Borough Park, and Dyker Heights). Williamsburg delivers from 10 a.m. to 10 p.m. daily, and Bay Ridge runs later on weekends.
Its free loyalty program, Hii Society, has three reward tiers worth 5% up to 20% off. Compare its offers with others across the borough on High Today's deals page.
Delivery orders follow the same rules as in-store purchases. Have a valid government photo ID ready for the driver, keep within New York's possession limits, and expect evening slots to fill first on weekends. Ordering earlier in the day is the surest way to get delivery on a Friday or Saturday night.
The review picture
Hii's site cites a 4.8-star Google average from about 750 reviews for Williamsburg and a perfect 5.0 from roughly 90 for the newer Bay Ridge store, as of June 2026. That is a large enough sample to mean something. Review themes match the shop's pitch: knowledgeable budtenders who explain the small-batch products, the late hours, and quick delivery. Prices for craft products can run higher than for large brands, which is common when shelves favor microbusinesses.
How it compares
North Brooklyn now has more licensed choices than in 2024. 7 Leaf Clover, at 132 Metropolitan Ave., opened in late 2025 a few blocks south and is a close alternative for Williamsburg residents. Hii's strengths are its earlier start, its late weekend hours, and a menu focused on traceable New York craft products. Our list of the best Brooklyn dispensaries right now compares it with the rest of the borough, and newcomers will find that Hii's staff-led approach is built for questions. More stores are listed in our dispensary directory.