School is almost back in session, and Primitiv is sending kids into the year ready. On Friday, August 14, 2026, from 4 to 7 PM, Primitiv hosts its Back 2 School Backpack Drive at its Niles, Michigan dispensary, handing out free backpacks filled with school supplies, with a meet and greet featuring co-founders and former Detroit Lions Calvin Johnson Jr. and Rob Sims.

Primitiv Givs Back 2 School Backpack Drive, Friday, August 14 in Niles. Video courtesy of Primitiv.

What's happening

This is a full-on community block party built around getting students geared up for the school year:

  • Free backpacks filled with school supplies, while supplies last.
  • A meet and greet with Primitiv founders Calvin Johnson Jr. and Rob Sims.
  • A cookout, a live DJ, games, and door prizes.
  • Kids are welcome, so bring the whole family.
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How to sign up

Backpacks go fast, so the move is to register in advance. Reserve one for your student through the official sign-up form. It is completely free, and the giveaway is open to all ages.

Event details

The Back 2 School Backpack Drive runs Friday, August 14, 2026, from 4 to 7 PM at Primitiv Niles, 1286 S 11th St, Niles, MI. Sign up ahead of time through the registration form and come early. This is a community giveaway feature, not an endorsement. Cannabis products are for adults 21+; the family-friendly giveaway is open to all ages.